For Gucci’s new Gucci Hallucination campaign, they decided to make a digital version of the Spring and Summer collection. An incredible website packed animations and illustrations was made to show their new fashion items. The illustrations of the apparel are clickable and direct you to the e-commerce website of Gucci so you can check the real-life version of the items. The colourful, dynamic and interactive design makes it a pleasure to scroll through the website. Have a look yourself!